If there is a Chasidic pop star who can connect with the heart of Jews of every stripe, it is internationally popular American performer Avraham Fried: This is the message a promotional video released in advance of the New York-based Chabadnik’s performance at the upcoming Yad Zlata Benefit Concert, which aims to bring together the Jewish community as a whole for a night of fun and unity every year.
In the video, a very bearded and tatoo-bearing “Biker Mike” rocks out to Fried’s melodies, encouraging people to attend the performance at Berman Hebrew Academy in Rockville, Maryland, on June 21 at 7 p.m.
In an interview in 2015, Fried told Jerusalem Online that Jews are “soul brothers.” At the time, Fried was drawing attention for joint performances with various secular Israeli singers. “A Jewish singer who doesn’t attempt this is missing something,” said Fried. “You have to cross the usual artistic borders – religious, secular, political. Music is magic.” Fried integrates many styles of music, including pop, rock, and jazz, with Jewish lyrics and themes.
This year’s concert will also feature opener Boruch Sholom Blesofsky.
Last year’s concert drew over 500 guests for a night of music and tribute to Chaya Zlata Geisinsky, a Chabad shlucha (emissary) to Bethesda and Chevy Chase, Maryland, with her husband Rabbi Bentzion Geisinsky until her untimely passing eight years ago. The venue was an added tribute to Chaya Zlata, who served as the preschool director at the Berman Hebrew Academy.
For more details and to purchase tickets, visit www.yadzlata.org.