This past Thursday, 85 Jewish communal professionals attended a diversity forum hosted by The Darrell Friedman Institute for Professional Development, a program of The Associated: Jewish Community Federation of Baltimore. The event was a culmination of a year-long cohort learning process on appreciating diversity and inclusion, funded by the Blaustein Fund of The Associated.
The first speaker at the forum was Allison Fine, renowned author and innovator of the term “matterness.” The key to success for any community program, fundraising campaign, or general engagement initiative is addressing the universal human need to “matter,” she said. Fine cautioned that in our era of digital marketing, we tend to lean too heavily on social media as a primary tool of engagement. The best use of this tool would be to enhance and support real human relationships. Creating and maintaining those relationships marks the path of success for any nonprofit.